ABOUT OFFICE 1
ABOUT OFFICE 2

US

ABOUT: is a visionary communication, design and advertising agency based in Athens. Since 2006, ABOUT: houses inspiration and creativity where like-minded, passionate people can work under one roof, specializing in developing honest branding projects, making ideas more insightful and effective, sharing unique ideas and bring them to life. It’s all ABOUT: the creation of visual brand strategy, brand positioning and project implementation in the field of corporate and consumer identity. It’s all ABOUT: simplicity, strategy, functionality, dialogue with clients, and hard work in order to create a strong, lasting and remarkable design, brand, message or campaign.

Our process helps us create head-turning brands, but it means nothing if those turning heads aren’t moved to action that drives results. We work with businesses and organizations of all shapes and sizes, from early-stage startups to big brands, to create products and services —print and digital— that solve the problems of today as well as define the opportunities of the future.

ABOUT: makes everything needed to capture peoples’ hearts and minds. To compel them to call, click, comment, share and buy. ABOUT: considers every project as unique, over the last 12 years we’ve grown, but there’s always a single component at its heart: a passionate idea and how to make the intangible, tangible.

SERVICES

Who are you? Who is the target? You can’t be everything to everyone.
People can spot in authenticity from a mile away. Instead of trying to be everything and falling short of anything, as visionary communication design and advertising agency, we uncover insights that position your brand with empathy and a stake in the ground others will want to get behind. We provide the full spectrum of services required to make a product or service work, that include:

Creative strategy | marketing research

Branding design consultancy | positioning

Creative concept

Naming & logo

Branding, rebranding & refreshing

Brand identity development

Advertising campaign

Above | below the line campaign

Packaging design

Environmental design | Signage

Illustrations

Digital campaign | strategy & development

Integrated campaign

Digital activation

Email marketing

Online advertising

Web & app design

Content production

UX | UI

Digital art

Promotion

 

Our team brings a wealth of experience from some of the most formidable production studios, agencies and startups. ABOUT: has been created a creative network of associates that exchanges experience and knowledge. So we collaborate with a nimble team of creative specialists, designers, illustrators, architects, photographers and artists that is compelling enough to stop the thumb from scrolling past, and start the love affair with your brand. Its agile format came from the observation that brands have multiplied their actions with the explosive growth of the number of media. Consequently, our variety of services expands to:

Photography & styling

Original typeface design

Video/motion graphics

Gaming

Multi-touch

Physical interactions/kiosks

Handcrafted products’ methods & experience

ABOUT OFFICE 3
ABOUT OFFICE 3

CLIENTS

A Hotel Mykonos

Apriati Deluxe Brand

Candia

Collage

Ephorate of Antiquities of Cyclades

Fragos | Maison Marasil

Four Angels

Gaz

Home Deco | Hotel Deco

Linea Piu

Nestlé

Organic 3s

Papadatos | Intro

Revoil

Rewarding Recycling

Room | Bagno Fantasia

Seven Suites

Star Channel

Stelios Parliaros

Texan

West East Suites

Yellow Greek Pages | xo.gr | 11811

5 Hermoupolis Concept Sites

270 Oias View

be the next one...

 

METHODOLOGY

Our methodology is research based and aligned with the objectives of each individual project or client.

PHASE 1

Analysis & strategy development

Stage 1

Analysis of business and communication goals

Analysis of communication materials

Competitive analysis

Target audience analysis: needs and barriers, cultural insights and trends

 

Stage 2

Development of a brand platform: mission, vision, values, functional and emotional benefits, brand idea, brand character

 

 

PHASE 2

Visual brand concept & Visual identity

Stage 1

Visual brand hypotheses

Identification of communication channels

 

Stage 2

Basic elements of identity: colour palette and typography, module grid, graphics, photography, video etc.

Design of communication materials: print and digital. Environmental design, advertising, signage, packaging, digital artworks etc.

 

PHASE 3

Implementation of visual identity

Stage 1

Support for the visual brand strategy on every stage of implementation

 

Stage 2

Curation/audit of visual identity development

Recommendations on further development

CONTACT

about office