ABOUT: is a visionary communication, design and advertising agency based in Athens. Since 2006, ABOUT: houses inspiration and creativity where like-minded, passionate people can work under one roof, specializing in developing honest branding projects, making ideas more insightful and effective, sharing unique ideas and bring them to life. It’s all ABOUT: the creation of visual brand strategy, brand positioning and project implementation in the field of corporate and consumer identity. It’s all ABOUT: simplicity, strategy, functionality, dialogue with clients, and hard work in order to create a strong, lasting and remarkable design, brand, message or campaign.
Our process helps us create head-turning brands, but it means nothing if those turning heads aren’t moved to action that drives results. We work with businesses and organizations of all shapes and sizes, from early-stage startups to big brands, to create products and services —print and digital— that solve the problems of today as well as define the opportunities of the future.
ABOUT: makes everything needed to capture peoples’ hearts and minds. To compel them to call, click, comment, share and buy. ABOUT: considers every project as unique, over the last 12 years we’ve grown, but there’s always a single component at its heart: a passionate idea and how to make the intangible, tangible.
Who are you? Who is the target? You can’t be everything to everyone.
People can spot in authenticity from a mile away. Instead of trying to be everything and falling short of anything, as visionary communication design and advertising agency, we uncover insights that position your brand with empathy and a stake in the ground others will want to get behind. We provide the full spectrum of services required to make a product or service work, that include:
Creative strategy | marketing research
Branding design consultancy | positioning
Naming & logo
Branding, rebranding & refreshing
Brand identity development
Above | below the line campaign
Environmental design | Signage
Digital campaign | strategy & development
Web & app design
UX | UI
Our team brings a wealth of experience from some of the most formidable production studios, agencies and startups. ABOUT: has been created a creative network of associates that exchanges experience and knowledge. So we collaborate with a nimble team of creative specialists, designers, illustrators, architects, photographers and artists that is compelling enough to stop the thumb from scrolling past, and start the love affair with your brand. Its agile format came from the observation that brands have multiplied their actions with the explosive growth of the number of media. Consequently, our variety of services expands to:
Photography & styling
Original typeface design
Handcrafted products’ methods & experience
A Hotel Mykonos
Apriati Deluxe Brand
Ephorate of Antiquities of Cyclades
Fragos | Maison Marasil
Home Deco | Hotel Deco
Papadatos | Intro
Room | Bagno Fantasia
West East Suites
Yellow Greek Pages | xo.gr | 11811
5 Hermoupolis Concept Sites
270 Oias View
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Our methodology is research based and aligned with the objectives of each individual project or client.
Analysis & strategy development
Analysis of business and communication goals
Analysis of communication materials
Target audience analysis: needs and barriers, cultural insights and trends
Development of a brand platform: mission, vision, values, functional and emotional benefits, brand idea, brand character
Visual brand concept & Visual identity
Visual brand hypotheses
Identification of communication channels
Basic elements of identity: colour palette and typography, module grid, graphics, photography, video etc.
Design of communication materials: print and digital. Environmental design, advertising, signage, packaging, digital artworks etc.
Implementation of visual identity
Support for the visual brand strategy on every stage of implementation
Curation/audit of visual identity development
Recommendations on further development