VANITY | LOGO, EXHIBITION BRANDING & CATALOGUE
BRANDING & DESIGN
CREATIVE DIRECTION IN COLLABORATION WITH KOIS ASSOCIATED ARCHITECTS
Vanity is the excessive belief in one's own abilities or attractiveness to others. We were commissioned to create and implement the exhibition identity and the catalog that will accompany it. The strong manipulated typography perfectly cut out on the mirror cover of the catalog, shows precisely a distinct, energetic visual approach that looked to the past for reference without being shackled to it. The listed jewelry treasure follows the originality of the exhibition, as it consists of two distinct parts, which open at opposite times. One part includes full-page photos of ancient jewelry and the other the information provided by the 40 authors of the publication. The texts are in Greek and English. The list is accompanied by a large "case" with corresponding size cards, which on the one hand show the photos from the modern works of the exhibition created by 12 promising Greek designers, inspired by antiquities, and on the other hand the bilingual reference to them. Diamonds, wasps and earrings, necklaces and ruffles, buckles and forks, rings and bracelets, made of oysters, bones and ivory, simple and semi-precious stones, gilded silver, silver, chandelier, and coral, but also of man to adorn his body, his hair, and his clothes, in order to attract, to charm, to stand out, to be imposed, to attract favorable forces, or to prevent evil. From the versatility of these craftsmen, it was chosen to project their role as presumptions of human vanity and philanthropy, thus emphasizing their timeless function and connecting them with modern man. Working together with Kois Associated Architects as a creative partner, we had to deliver a level of branding excellence that was completely in-synch with that hidden jewelry luxury thesaurus. We moved away from the minimalist, polite, and clichéd image of the Ancient Greek antiquity, and tried to reveal a more honest and understated aesthetic. The strong typographical approach has been implemented across all applications of the Vanity brand. In the catalog, in silver-coated posters and white silkscreened tote bags. The success of the identity that we created for Vanity is the creation of a dominant brand personality that has accelerated further than an exhibition and a handbound prestigious bulky catalog.
PHOTOGRAPHS: ERRICOS ANDREOU | APOSTOLOS KOUKOUSAS | GIORGOS SFAKIANAKIS
VIDEO PRESENTATION | POST PRODUCTION: BEZIER ANIMATION STUDIO