CREATIVE SHOWREEL 2019-2020
ABOUT: is an award-winning visionary branding agency based in Athens. The full-service creative agency, formed in 2006 by two creative directors, Faye Papargyropoulou and Konstantinos Giannakis, whose ambition is the same today as it was then — to bring together strategic design and intelligent thinking. Since 2017, ABOUT: and HAUS creative agency have joined their inspiration and creativity in order to work together for the branding and rebranding of several national and international brands.
Since 2006, ABOUT: houses inspiration and creativity where like-minded, passionate people can work under one roof, specializing in developing honest branding projects, making ideas more insightful and effective, sharing unique ideas, and bring them to life. It’s all ABOUT: the creation of visual brand strategy, brand positioning, and project implementation in the field of corporate and consumer identity. It’s all ABOUT: simplicity, strategy, functionality, dialogue with clients, and hard work in order to create a strong, lasting, and remarkable design, brand, message, or campaign. Simple and personal.
Our process helps us create head-turning brands, but it means nothing if those turning heads aren’t moved to action that drives results. We work with businesses and organizations of all shapes and sizes, from early-stage startups to big brands, to create products and services —print and digital— that solve the problems of today as well as define the opportunities of the future.
ABOUT: makes everything needed to capture peoples’ hearts and minds. To compel them to call, click, comment, share and buy. ABOUT: considers every project as unique, over the last 15 years we’ve grown, but there’s always a single component at its heart: a passionate idea and how to make the intangible, tangible.
Contact us if you are open to change.
Contact us if you are ready to talk about your future... not your past.
Who are you? Who is the target? You can’t be everything to everyone.
People can spot in authenticity from a mile away. Instead of trying to be everything and falling short of anything, as a visionary communication agency, we uncover insights that position your brand with empathy and a stake in the ground others will want to get behind. We provide the full spectrum of services required to make a product or service work, which includes:
Branding design consultancy | Positioning
Naming & logo
Branding | Rebranding
Brand identity development
Spatial design | Signage
Above | Below the line campaign
Digital campaign | strategy & development
Social media strategy & content
Web & app design
UX | UI design
Our team brings a wealth of experience from some of the most formidable production studios, agencies, and startups. ABOUT: has been created a creative network of associates that exchanges experience and knowledge. So we collaborate with a nimble team of creative specialists, designers, illustrators, architects, photographers, and artists that is compelling enough to stop the thumb from scrolling past, and start the love affair with your brand. Its agile format came from the observation that brands have multiplied their actions with the explosive growth of the number of media. Consequently, our variety of services expands to:
Photography & Styling
Original typeface design
Handcrafted products’ methods & experience
A Hotel Mykonos
Apriati Deluxe Brand
Benaki Museum Shop
Ephorate of Antiquities of Cyclades
Fragos | Maison Marasil
Home & Hotel Deco
Le Marché Boutique
Papadatos | Intro
Room | Bagno Fantasia
The Artist Athens
Saluti da Stampalia Suites
Verina Hotels Sifnos
West East Suites
Yellow Greek Pages | xo.gr | 11811
5 Hermoupolis Concept Sites
270 Oias View
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Our methodology is research based and aligned with the objectives of each individual project or client.
Analysis & strategy development
Analysis of business and communication goals
Analysis of communication materials
Target audience analysis: needs and barriers, cultural insights and trends
Development of a brand platform: mission, vision, values, functional and emotional benefits, brand idea, brand character
Visual brand concept & Visual identity
Visual brand hypotheses
Identification of communication channels
Basic elements of identity: colour palette and typography, module grid, graphics, photography, video etc.
Design of communication materials: print and digital. Environmental design, advertising, signage, packaging, digital artworks etc.
Implementation of visual identity
Support for the visual brand strategy on every stage of implementation
Curation/audit of visual identity development
Recommendations on further development