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MANIFESTO

Good design starts with good thinking. Great design makes you feel something.

We believe in the power of ideas that go beyond what meets the eye. In thoughtful strategy, distinctive creativity and the emotions that make a brand truly memorable. Every brand has its own character, its own story and something meaningful to express. We approach our work with curiosity, sensitivity and an eye for the unexpected. We question, explore and challenge conventions, always searching for what makes each brand different. We value simplicity, honesty and attention to detail. We create with purpose, but never without emotion. Because what truly matters goes beyond what we see. It’s about what we experience, what we remember and the connections we make.

Thoughtful minds. Creative hearts.

WHO WE ARE

Independent in spirit. Strategic by nature. Creative at heart.

ABOUT is an independent an award-winning branding and creative agency based in Athens, founded in 2006 by Faye Papargyropoulou and Konstantinos Giannakis. We work as strategic brand partners, bringing together strategy, creativity and a deep understanding of people to build distinctive brands and meaningful experiences. Our work goes beyond visual identity. We help businesses define who they are, what they stand for and how they connect with the world around them. From brand strategy and architecture to identity, communication and brand experiences, we bring clarity, character and consistency to every touchpoint. We believe that great work comes from close collaboration, open dialogue and a shared ambition to create something that truly matters. Our approach is thoughtful and personal. We care as much about the thinking behind an idea as we do about the feeling it leaves behind.

HOLISTIC PROCESS

From understanding to creating. From ideas to experiences.

Every project begins with curiosity and a genuine interest in understanding the people, ambitions and challenges behind a brand. Our process brings together strategic thinking, creative exploration and emotional understanding, shaping ideas that are both relevant and distinctive.

PHASE 1

Visionary Exploration

PHASE 2

Strategic Definition

PHASE 3

Creative Realization

PHASE 4

Evolution & Delivery

Our creative space

A space for ideas, curiosity and everything in between.

Our studio is more than a place to work. It’s where different minds, perspectives and disciplines come together. Housed in a neoclassical building in Athens, it’s a space that reflects who we are: thoughtful, curious, collaborative and always open to the unexpected. It’s where conversations spark ideas, ideas turn into experiments and experiments sometimes lead somewhere entirely new. With plenty of natural light flooding in, our spacious rooms provide the ideal setting for inspired ideas to take flight.

At the heart of it is our creative LAB, a place to explore, play, make and occasionally break the rules. Because we believe creativity needs both direction and freedom. And sometimes, the best ideas begin when you simply allow yourself to be curious.

The team

Different minds. Shared values. One creative spirit.

We are a team of strategists, designers, creative thinkers and collaborators, each bringing a different perspective, personality and way of seeing things. We believe in working closely, sharing ideas, challenging each other and finding inspiration in our differences. We take our work seriously, but never ourselves too seriously. Above all, we believe that behind every good idea are people who genuinely care about what they create.