Ephorate of Antiquities of the Cyclades | Vanity Catalog

One part includes full-page photos of ancient jewelry and the other the information provided by the 40 authors of the publication. The texts are in Greek and English. The list is accompanied by a large “case” with corresponding size cards, which on the one hand show the photos from the modern works of the exhibition created by 12 promising Greek designers, inspired by antiquities, and on the other hand the bilingual reference to them. Diamonds, wasps and earrings, necklaces and ruffles, buckles and forks, rings and bracelets, made of oysters, bones and ivory, simple and semi-precious stones, gilded silver, silver, chandelier, and coral, but also of man to adorn his body, his hair, and his clothes, to attract, to charm, to stand out, to be imposed, to attract favorable forces, or to prevent evil. From the versatility of these craftsmen, it was chosen to project their role as presumptions of human vanity and philanthropy, thus emphasizing their timeless function and connecting them with modern man.

Working together with Kois Associated Architects as a creative partner, we had to deliver a level of branding excellence that was completely in synch with that hidden jewelry luxury thesaurus. We moved away from the minimalist, polite, and clichéd image of the Ancient Greek antiquity, and tried to reveal a more honest and understated aesthetic. The strong typographical approach has been implemented across all applications of the Vanity brand. In the catalog, in silver-coated posters and white silkscreened tote bags. The success of the identity that we created for Vanity is the creation of a dominant brand personality that has accelerated further than an exhibition and a handbound prestigious bulky catalog.