Tryfon Koutsourelis Rebranding
THE CONTEXT
Tryfon is a Greek composer whose work spans contemporary classical music, choreography, film, and site-specific performances. As his artistic practice evolved beyond its initial minimalist identity, we were commissioned to redefine his visual presence and create the complete visual direction.
THE CONCEPT
Rather than developing a fixed visual style, the concept was to create an evolving identity system that grows alongside Tryfon’s artistic practice. Inspired by themes of memory, sound, materiality, and human presence, the identity functions as a visual archive where every new album, performance, and collaboration becomes another fragment of the same evolving universe.
