Apriati Anniversary Packaging
THE CONTEXT
7 (seven) is the natural number following 6 and preceding 8. It is a prime number, and is often considered lucky in Western culture, and is often seen as highly symbolic. Apriati —as a word— descends from the ancient Greek word meaning the strong desire for having beautiful possessions. Apriati —as a brand— offers bestselling jewelry pieces, from collections such as “7 cords” and stackable diamond rings. Specialties also include engagement and wedding rings, as well as personalized “7 cords” bracelets.
![](https://about.com.gr/wp-content/uploads/2024/03/aboutcreativeagency_apriatideluxebrand_anniversarypackaging_3.jpg)
![](https://about.com.gr/wp-content/uploads/2024/03/aboutcreativeagency_apriatideluxebrand_anniversarypackaging.jpg)
THE CONCEPT
Sourcing and working alongside the very best packaging manufacturers and with custom-designed sleek typography, of the mystical number 7 cut out on the copper made but painted gold tube we wanted to underline the unique, high-end, deluxe look origins of the brand. On the top, as a universal characteristic of all the unique and handmade brands across the globe, there is a numerical limitation of a total of 100 pieces. The inner part of the copper tube is used as an ultra-stylish, although commercial display object that carries on 7 selected cords. Paying extraordinary attention to detail in every step of the production, as well as in the design procedure, we created an experience that offers beauty, indulgence, and anticipation.
![](https://about.com.gr/wp-content/uploads/2024/03/aboutcreativeagency_apriatideluxebrand_anniversarypackaging_5.jpg)
![](https://about.com.gr/wp-content/uploads/2024/03/aboutcreativeagency_apriatideluxebrand_anniversarypackaging_2.jpg)
PHOTO CREDITS: GIORGOS SFAKIANAKIS