Mary Gaitani | Odds & Ends Campaign
The Context
In the heart of Athens, on the lively Apollonos Street, flourishes the exquisite artistry of Mary Gaitani, a fine jewelry maker whose artistry embodies a profound philosophy: “Perfect Imperfection.”
THE CONCEPT
Our visual narrative unfolds in a series of “imperfect” and “unfinished” collages, each fragment telling a story of its own. Surreal and captivating, these compositions challenge viewers to question the boundaries of beauty and to embrace the inherent flaws that make each creation unique. Just as nature’s brush strokes are never precise, we celebrate the organic harmony found in asymmetry and irregularity. Inspired by Mary Gaitani’s mantra, we invite audiences to ponder the age-old question: “What is beautiful? And what’s not?” As we navigate through the layers of “Odds and Ends,” we discover beauty in the unlikeliest of places.
PHOTOGRAPHY: APOSTOLIS KOUKOUSAS
STYLING: GIOTA DIONISOPOULOU
MAKEUP & HAIR: ALTANI DIMITRA
