Mary Gaitani

Our Christmas campaign for Mary Gaitani blended tradition with a modern twist, inspired by Chinese philosophy and the festive spirit. We drew from the beloved tradition of fortune cookies, infusing luck and prosperity into every detail. Using a vibrant red and gold palette symbolizing both Christmas and Chinese New Year, our designs radiated warmth and luxury. Handwritten text, a hallmark of Mary Gaitani’s branding, added a personal touch, inviting viewers into the holiday magic. By merging Chinese tradition with contemporary minimalism, our campaign offered a unique perspective, capturing the essence of both cultures in a beautifully crafted experience.